TUGAS KULIAH BAHASA INGGRIS BISNIS

A.     THE BUSINESSMAN IS MARTHA TILAAR

            DR (HC) Martha Tilaar, Mrs. Martha Tilaar born in Gombong-Kebumen, Central Java, 4 September 1937. He lived a full live with the magic power of God. Been ‘convicted’ barred, but gave birth to her first child at the age of 42 after 16 years of marriage. He also built industrial empires of world-class medicineand cosmetics, stems from his father’s house clemency. From asimple beauty salon, evolved into Martha Tilaar Group (MTG), a bussines group of herbal medicine and cosmetics industry with a product trademark Sariayu Martha Tilaar. Business group is an umbrella for 11 subsidiaries and employs approximately 6,000 employees. Prof educators wife Dr. HAR Tilaar, the mother of four children Bryan Emil Tilaar, Pinkan Tilaar, Wulan Tilaar, Kilala Tilaar and grandmother of several grandchildren, it took time to take a beauty college and graduated from the Academy of Beauty Culture, Bloomington, Indiana, USA, when he joined her husband learning task. He has mahe Indonesia woman of beauty and beauty is always maintained. Greduates of the Department of History Institute of Teacher Training and Education (Teachers’ Training College) Jakarta in 1963, was formally established business entity in 1971. Winning the title of Honorary Doctorate (Honoris Causa) degree in “Fashion and Artistry” from World University in Tuscon, Arizona, USA in 1984, it started  its business operations from ground zero. Began in his father’s garage Handana Yakob, located at Jalan Kusuma Atmaja No. 45 Menteng, Central Jakarta. Martha, who is knows as his childhood tomboy girl and ‘elek’ set up a simplebeauty salon “Martha Salon”, exactly on January 3, 1970, in a room measuring 6 x 4 meters. Here he at once made are beauty products from natural ingredients.

B.     HER COMPANY IS MARTHA TILAAR GROUP (MTG)

            Martha Tilaar Group is one of Indonesia’s foremost purveyors of innovative, high-quality beauty products and services. With its wide-ranging stable of sub-brands under the Martha Tilaar umbrella brand, the group offers an impressive array of beauty and well-being choices for women of all ages and income groups. While many of its products and treatments feature the ancient wisdom of traditional Indonesian herbal ingredients (jamu) and other natural plant extracts, Martha Tilaar also produces a wide variety of up-to-the-minute color cosmetics and skincare, body care and hair care products for the modern woman.

            From its humble beginnings as a beauty salon in the early 1970s, the company has grown into an integrated, world-class, total beauty provider with an annual turnover of around Rp600 billion (US$75 million), which exports its products all over the world. The company’s key brands have won numerous prizes and consistently achieved the country’s highest ratings for brand awareness, reflecting Martha Tilaar’s strong focus on beauty products specifically designed for the Eastern woman. The group leads the domestic market for color cosmetics (decorative and make-up base) with an 18 to 10 percent share, and holds around 11 percent of the skincare market.

C.     THE PRODUCT

1.    SERVICES

      Martha Tilaar Salon & Spas

Martha Tilaar Salon

      Our stylists and makeup artists are ready to offer you a full range of services-from facial, scalp and body treatments to manicure, pedicure, makeup and hairstyling.

Martha Tilaar Spa

      Since the 6th century, Indonesia has a rich history of blending Chinese, Indian, and Middle Eastern cultures to those of the local kingdoms scattered throughout the vast archipelago.

      During the period of the 6th and 7th centuries, the southeast coast of Sumatra was the center of Indonesia’s most advanced early kingdom, which exploited trade routes along the Indian Ocean, the South China Sea and the Spice Islands. The trade route opened up markets such as China, India, Gujarat and Persia, as well as the neighboring Southeast Asian countries like Vietnam, Cambodia, Thailand and the Philippines. In the 15th century, the route also opened up a way for westerners such as the Portuguese and the Dutch.

      These trades not only flourished the interchanging of commodities among the various regions, but also inspired the interchanging of socio-cultural aspects of these countries that include Hinduism, Buddhism, Islam and Christian to be added to the rich mixture of cultures in Indonesia.

      The fusion of all these various influences together made a one-of-a-kind culture that is uniquely Indonesian, and was inherited right through to the traditional medicines, rituals, and healing systems. It is evident, for instance, in traditional medicines such as the Bali Usahada, which is distinctly Balinese but with a very strong Ayurvedic concept.

      Out of the harvest of this rich cultural melting pot, Martha Tilaar Spa was born.With the desire to offer only the best experience for her customers, Martha Tilaar found a unique concept for her spa, a holistic approach using centuries-old eastern traditions of health and beauty throughout the human lifecycle.Inspired by the ancient wisdom and the Indonesian tradition of bathing and beauty care throughout the lifecycle, combined with the “new age” trend of back to nature, the “Beauty and Harmony Lifestyle Spa” was created.

      Today, Martha Tilaar Spa has around 40 branches in Indonesia and throughout Southeast Asia, making it the largest spa chain in Indonesia.

      Spa Training Center

        Balisari Spa & Training Center is a newly renovated and converted 44-room hotel that is now a fully-equipped training center as well as a functioning spa. All of our recruited therapists undergo a rigorous curriculum that teaches them all aspects related to our spa, such as hospitality training, spa product knowledge, treatments techniques, make-up and hairdressing skills, followed by months of on-site practical training. After their trainings are completed, the therapists are tested and certified before they are sent to their designated spa.

        Balisari’s experienced and highly professional teachers and trainers come from India, China and Indonesia. Our courses are custom-designed for the newly recruited therapists, and their training period varies from 6 months (for Dewi Sri Spa) to 9 months (for Eastern Garden Spa).

          Balisari Spa & Training Center also prides itself in being able to conduct tailor-made courses for all levels of expertise, from beginners, intermediaries, to spa professionals. Our courses range from a quick introduction to massage therapies to specific courses focusing on Ayurveda, acupressure and Indonesian traditional treatments. We also offer a variety of short courses that vary in length from three to fourteen days for the spa enthusiasts.

          Comfortable, on-site accommodation in Bali, one of the most well-known spa haven in the world, ensures that every student fully experience the culture and professionalism of Balisari Spa & Training Center.

      Beauty School

          Puspita Martha Beauty School offers a full range of curriculum programs, from beauty courses certified by Cidesco, to hair dressing courses certified by Pivot Point International, to bridal courses and body painting courses.

          Our graduates and alumni are always in high-demand to participate in all types of national and international events, shows, plays, and mass media programs such as Miss ASEAN, Indonesian Idol, Mercedes Benz Fashion Show, and many more.

      Puri Ayu Beauty Centers

Puri Ayu Beauty Centers offer services in the following areas:

Shopping Center for All Brands of Martha Tilaar Group

        Puri Ayu provides complete lines of products from all Martha Tilaar brands, as well as an extensive range of beauty tools.

Beauty Consultation

        Our beauticians are ready to help you solve any of your beauty issues and questions. Also available product testers for your convenience. 

Biokos Skin Care Centre (BSCC)

        Skin and facial consultation that offers you the best solution for your skin problems. This particular service is available to Biokos customers only at Puri Ayu Taman Anggrek Mall.

Makeup Courses

        Customers are entitled to a free short course in makeup at the following locations: Puri Ayu Taman Anggrek, Puri Ayu Kelapa Gading, Puri Ayu Metropolitan Mal Bekasi, Puri Ayu Pluit, PAC Studio-Taman Anggrek, PAC Studio Mal Kelapa Gading, Puri Ayu Bandung, and Puri Ayu Surabaya Plaza.

Makeup Demonstrations

        This makeup demo is very useful for those who wants to learn professional makeup and skin care techniques. Available at: Puri Ayu Taman Anggrek, Puri Ayu Kelapa Gading, Puri Ayu Metropolitan Mal Bekasi, Puri Ayu Pluit, Puri Ayu Bandung, dan Puri Ayu Surabaya Plaza.

Consumer Gathering Programs

        Innovative programs specially catered to regular customers of Puri Ayu Martha Tilaar.

2.    BEAUTY PRODUCTS

      Belia Martha Tilaar

                        Belia splash colognes for teenage girls make for a perfect companion for your busy daily routine, keeping you confident and fresh all day!

      Caring Colours Martha Tilaar

                        Colors that care for the overall condition of your skin. Rich in vitamins, moisturizer and sunscreen agent to nourish and protect skin as it beautifies appearance. Offers an exquisite range of colors and finishes to address all your preferences. Enjoy the benefit of luxurious make-up without harming your skin.

      Mirabella Cosmetics

Smart Choice For Your Beauty

                        Decorative cosmetics that are beautifying the modern woman with aseries of dazzling colors and trendy.

      Sariayu Martha Tilaar

                        Sariayu is committed to natural total beauty care. Offering a wide range of products suitable to tropical climate and made of natural ingredients processed by modern technology for women who believe that external beauty is equally as important as internal beauty. Greatly inspired by Indonesian culture and tradition to provide external treatments to beautify the face and body, and nurturing supplements to assist beauty from within. With Sariayu products, you will experience the wonder of looking good outside & feeling great inside.

D.     HOW TO START HER BUSINESS

            Martha Tilaar Group (MTG) began pioneered by DR. Martha Tilaar in 1970 by opening a beauty salon Martha at her parents' salon, Yakob Handana, at Jalan Kusuma Atmaja No.47 Menteng, Central Jakarta.

• 1970 – Martha Tilaar started her business at the garage of her father’s house, Mr. Yakob Handana, in Menteng, Central Jakarta.
• 1972 – the opening of Martha Tilaar second beauty salon, Martha Griya Salon in Menteng, where the first traditional home-based traditional herbs and cosmetics business started. Thereafter, Sariayu Martha Tilaar herb medicines and cosmetics production opened in Cipete, South Jakarta.
• 1977 – partnering with Theresia Harsini Setiady (founder of Kalbe Group), PT. Martina Berto started launching Sariayu as Martha Tilaar’s brand producing modern herbs medicine and cosmetic products.
• 1981 – PT Martina Berto established its own manufacturing plant in the Pulogadung industrial area.1983 – the company opened its second manufacturing plant in Pulogadung.
• 1983 – PT Sari Ayu Indonesia was established to support PT Martina Berto in distributing their cosmetic products.
• 1988 – 1995 – acquisition of some enterprises into PT Martina Berto.
• 1999 – PT Martina Berto purchased the shares of Kalbe Group; the business was fully controlled by Martha Tilaar Group since then.

            Today, the Martha Tilaar Group consists of PT Martino Berto (manufacture, marketing for Indonesia & International market), PT Sari Ayu Indonesia (distributor of Martha Tilaar Group cosmetic products), PT Martha Beauty Gallery (offering beauty counseling and educational services, i.e. Puspita Martha School of Beauty, Martha Tilaar Spa, Cipta Busana, Art & Beauty Martha Tilaar, PT Cantika Puspa Pesona (local and international franchise management for Martha Tilaar Spa, Dewi Sri Spa by Martha Tilaar, Eastern Garden Spa by Martha Tilaar), PT Creative Style (advertising agency company), PT Estrella Lab (a licensing of Germany Henkel Cosmetic), and PT Kreasi Boga (human resources agency).

E.     THE STRATEGIES USED FOR HER SUCCES

            Beauty education began at the Academy of Beauty Culture in the United States Bloomington, young Martha Tilaar started his business career in a garage-sized room, with a home made cosmetics capitalize.

            He only has one employee even market their products door to door.Love and trust himself to the greater world of beauty, when the urge arises to meet the needs of poor families to the fore.

            The first beauty product that he made was a mask for the treatment of acne, but not as large companies that have substantial funding for research, Martha Tilaar actually volunteered himself as a guinea pig. But that does not mean everything is easy, "My product is also briefly glimpsed not the consumer," he said in the Asia Pacific Entrepreneurship Award ceremony at the Ritz Carlton Hotel, Jakarta. But with hard work and motivation to introduce the natural wealth of Indonesia in the eyes of the world, Martha Tilaar has now been transformed Indonesia beauty queen who is recognized internationally.

Various awards were achieved, ranging from the Asia Pacific Women Entrepreneur of the Year 2008, Siddakretya Award from President Megawati Sukarnoputri in 2002, up to the award of the Secretary General of the United Nations Koffi Anan, for his participation in the UN Global Compact event.

            In fact, women who had 40 years to pursue his career in the beauty of this world, already has 6,000 employees, 2 estheticians doctorate from Germany and the Netherlands, as well as two experts from the Netherlands farmacetical anthropology. Its products were marketed not only to the extent in Indonesia, but has expanded to South Korea, Russia, Croatia, Poland, Eastern Europe, to Asia-Pacific region.

            By holding the philosophy Rupasampat Wahyabyantara the natural beauty of the eternal idea is to combine the inner and outer beauty, Martha Tilaar hopes that her dedication to foster entrepreneurial spirit among the people of Indonesia.

            Because according to him, big and rich countries such as Indonesia, should not behave like a poor man.

·         Humans'”DJITU” (Disiplin/Discipline, Jujur/Honesty, Iman and Inovatif /Faith and Innovative, Tekun/Diligent, and Ulet/Ductile)

            How to change yourself is to be human "djitu", said the woman who has a professional background as a teacher. The principle of "djitu" which is the foundation of Martha Tilaar in realizing his dream of managing the business of beauty. Migrate after taking college beauty at the Academy of Beauty Culture, Bloomington, Indiana, and worked in Campes Beauty Salon, Indiana University, USA, in 1970, Martha Tilaar strengthen the heart of the business starting a small salon named Salon Martha.

            "Djitu", he explained, is a discipline, honesty, faith, or even more relevant now interpreted as an innovative, diligent, and tenacious."Discipline is always punctual, honest, innovative and proactive in pursuit of pattern do not wait for the pattern, determined by always being focused, resilient and committed to work hard and persevere to continue to explore again the unfinished work," said the woman born in Kebumen, 4 September this 1937.

            Proved, by applying the "djitu", Martha Tilaar successfully develop cosmetics and body care company that pioneered leading from the garage of the house. "After starting a small salon in the home, a friend of my father who left home and then I made a second salon is much larger than the one in the garage of the house. Within a year, I could buy a house again to develop Martha Salon. This is all a result of being human 'djitu' and trust, "continued the wife of Prof. Dr. Rudolf Tilaar Alexis Henry's.

·         Market research

            Once the capital constraint is resolved, reappearing the next challenge. How to use the minimum investment is so appropriate. "I read a competitor, the salon that already exist at the time. Me a little money, so it should be able to use it properly so unused to the strange," he said simply. Martha key to success in starting a business is to create a business concept that is unique and different. "What is different is the behavior," said the graduate Department of History Institute of Teacher Training and Education (Teachers' Training College) in 1963 is Jakarta.
            As a result, with limited funds, but strengthened by research, Martha stood at Jalan Dr Salon Kusumaatmaja Jakarta. "What I do is membelihot and cold water, air conditioner and generator. Although the salon is only measuring 4 x 6 meter in the garage of the house, but I have a different concept. Was using bamboo furniture, because I do not have enough money," the story of Martha .

·         Preserve local wisdom

            "Local Wisdom Go Global" is the mission that inspired Martha Tilaar Group of advice ancestors. "Grandmother is a guru for me. He said if you want to try and use the plant, then it should grow back. If you want a successful business then has to share." Tri Hita Karana ", should also be applied. That should be harmonious relationship between man and the creator, the human with humans, and humans with the environment, "said Martha, adding the company since its inception, local knowledge consistent run.

            Cosmetics and body care products and spa resulting from Martha Tilaar Group factories have accountability to consumers. "Research and product development is always looking at the environment. Movement menaman again run through Kampoeng Djamoe, who is also a place to train farmers for free, and organic plant center," he said.

·         Focus
            One more key to business success Martha Tilaar, focus on one area, namely beauty. "I started the business from the salon, and schools, factories, distribution is all moving in the field of beauty," said the mother of Bryan David Emil Tilaar, Pingkan Engelien Tilaar, Wulan Tilaar Maharani, and Esra Kilala Tilaar.

            Consistency is maintained since the beginning of a dream to beautify women in Indonesia in fact bring a myriad of achievements for Martha, as individuals and corporations. January 2011 and then, Martha Tilaar Group was selected as one of the role model for running the Global Compact platform inisasi Lead UN Secretary General Ban Ki-moon. Earlier, last May 20, 2010, the Ministry of Justice named Dr. Martha Tilaar as an ambassador for human rights education and training. Consistency in the beauty business also provides a number of awards Martha entrepreneurship.

·         Mental "djitu" challenge

            Entrepreneurship should be equipped with a mental construct "djitu", said women who gave birth to her first child at the age of 42 after 16 years of marriage. Mental "djitu" that strengthen the business and himself in the face of various obstacles. However, the success enjoyed by this time was not found to be without obstacles and challenges. Along the way, the barriers from the outside over an obstacle Martha Tilaar business. Harmonious relationships within families, professionalism and mutual respect that is built as a work culture underlie the success of Martha Tilaar Group.

            While welcoming the challenge in the era of free trade with AFTA, Martha was ready with the various innovations. System of cooperation with selected Martha franchise concept to promote local products to the world. Through Martha Tilaar Shop, local produce from the kitchen Martha's research is believed to be global.Maturity is also a business that makes Martha confidently enter the trading floor at the end of 2010. "IPO Martha Tilaar (PT Martina Berto-RED) subsrcibe over," he said proudly.